You Came for the Ride. Here's What Happened Because You Did
There's a reason riders keep showing up to BorderLands Gravel.
It's not because it's easy or because it's familiar.
Why? It's different.
You come for the remoteness.
You come for the kind of roads that seem like they go on forever.
You come because riding along the border isn't something you can replicate anywhere else.
And maybe most of all, you come because you're curious.
And it's being rewarded.
How BorderLands Gravel Generated $200,000 in Economic Impact for Douglas, Arizona
When riders line up at the start of BorderLands Gravel, most are focused on the miles ahead. The wind. The terrain. The wide-open stretches of gravel that make this race what it is.
What often goes unseen is what happens off the bike.
Thanks to everyone who traveled to Douglas for BorderLands Gravel, this year’s race generated approximately $200,000 in economic impact for the local community.