Improving the BorderLands Gravel Experience in 2026 Based on Rider Feedback

Listening, Learning, and Looking Ahead at BorderLands Gravel

After every BorderLands Gravel race, we take time to listen. This event has always been rooted in people first. We care about the riders who show up, the volunteers who give their time, and the community of Douglas that welcomes everyone in. When the race is over and the dust settles, your feedback helps us understand what worked and where we need to grow. Many of you shared thoughtful reflections this year. Some comments encouraged us. Others challenged us. All of them will shape how we move forward together.

We want to share what we heard and how we plan to improve.

What Riders Loved About the BorderLands Gravel Experience

So many riders highlighted the beauty and uniqueness of the course. One person shared, “The course was beautiful, and the international parade lap was great.” Another said, “Riding along the border was sick,” while others mentioned the desert scenery, Slaughter Ranch segment, and the overall vibe of the day. Sentiments like “Just the vibe and scenery” and “This was my first time in Douglas, and I liked the vibe of the town” came up often.  

The route, the desert, and the cross-border atmosphere continue to be core parts of what makes this race special.

Key Areas Riders Want Improved for 2026

The feedback also made it clear where we missed the mark. These themes stood out and will guide our planning for next year.

Improving Course Marking for a Clearer Race Experience

Several riders said parts of the route were confusing. One comment noted, “Course was not well marked … others made wrong turns, so it diminishes the race results.” Another requested, “Proper, visible signage separating the middle and long distances.” For a remote event like ours, clarity matters. We are redesigning our marking system with more visible signs and better distance cues for all routes.  

Creating a More Welcoming Finish Line Zone

Many felt the finish lacked energy, amenities, and ways to gather. Comments included, “The finish line needed a band or a beer garden and some food trucks,” and “At least have water or shade.” Another rider shared, “I wasn’t sure what kind of vibe you wanted at the end.” In 2026, the finish will be a place to celebrate. Expect changes.  

Updating Awards Timing and Post-Race Festivities

The long gap between finishing and awards was a consistent concern. One rider wrote, “Post-race activities are way too late. After finishing there was nothing to do at the start area for hours.” Another said, “We would have stayed after we were done racing if there were food trucks or snacks available earlier.” For 2026, awards and festivities will begin much earlier and take place right where riders are already gathering.  

Streamlining Event Layout for a Better Rider Flow

The split between downtown activities and the finish line created confusion. Several riders wished for “the start and finish in the same location” or for “the venue in one place.” A unified layout improves transitions, communication, and atmosphere. We are already exploring ways to simplify the event footprint so the entire day feels cohesive.  

Our Commitment to a Better Rider Experience

This race succeeds because riders care enough to speak honestly about what worked and what didn’t. One rider said, “I hope you take the time to read and consider because this is well on its way to being an even better event.” We agree.

BorderLands Gravel is still growing and evolving. Your feedback is shaping what comes next. We’re already putting plans in motion for 2026, and we will continue sharing updates as they develop.

Follow along as we share our progress. We cannot wait to welcome you back to Douglas next November.