When riders line up at the start of BorderLands Gravel, most are focused on the miles ahead. The wind. The terrain. The wide-open stretches of gravel that make this race what it is.

What often goes unseen is what happens off the bike.

Thanks to everyone who traveled to Douglas for BorderLands Gravel, this year’s race generated approximately $200,000 in economic impact for the local community.

When riders line up at the start of BorderLands Gravel this November, they’ll be racing through more than just desert terrain. They’ll be pedaling through the economic heartbeat of Douglas, Arizona.

Outdoor recreation is big business, especially in Arizona. In 2023, outdoor adventurers pumped over $21 billion into the state’s economy, supporting over 200,000 jobs and generating $1.4 billion in state and local tax revenue. It’s no exaggeration to say that every ride matters.