BorderLands Gravel Racers Get SIMPLYFAST’s CUBE: A Rider Perk That Goes the Distance

The borderlands are unforgiving on a bike. Dust, grit, and endless desert miles have a way of testing not just your legs, but your gear. Anyone who’s ridden gravel in Cochise County knows: a chain that squeaks, skips, or grinds will ruin your rhythm faster than a stiff headwind. That’s why we’re giving every registered BorderLands Gravel rider a little something to keep their drivetrain running smooth all day long ... a half-size SIMPLYFAST CUBE wax block.

What’s the CUBE?

The CUBE is an all-new, wax-based chain lube that you simply rub onto your chain. As you ride, pressure from the cassette and chainrings distributes the wax and natural oils throughout the links. The result? Smooth pedaling, quick shifts, and a drivetrain that resists the borderland grit.

Unlike messy drip-on lubes that leave residue (and attract more dirt), the CUBE is clean, quick, and portable. Toss it in your toolkit, rub it on before you roll out, and you’re ready to go. No waiting hours for it to dry.

Why it matters for gravel racing

BorderLands Gravel isn’t a ride where you can afford to waste watts. Long climbs, headwinds, and chunky surfaces demand efficiency. A waxed chain saves energy, stays quieter, and lasts longer, all while protecting the expensive components on your bike.

And because the CUBE uses a blend of natural waxes and oils, it’s not just good for performance, it’s eco-friendly. No petroleum. No harsh chemicals. Every ingredient is FDA-approved for use in food, pharma, or cosmetics. If you can’t eat it or put it on your skin, it’s not in the CUBE. That makes it one of the most sustainable lubricants on the market today.

Fast. Clean. Easy.

SIMPLYFAST’s mantra says it all: Fast. Clean. Easy.

• Fast: Apply in seconds. No drips, no mess, no wiping, no waiting.

• Clean on the bike: Dirt doesn’t cling the way it does with oily lubes. Your drivetrain stays cleaner, longer.

• Clean for the planet: Biodegradable, non-toxic, naturally derived.

It’s even compatible with chains that have been hot-waxed. If you’re already a wax devotee, the CUBE works as a top coat or race-day refresh. And because it delivers more wax-based lubricant per application, it holds up even under the torque of e-bikes.

Your BorderLands Gravel perk

Every BorderLands Gravel rider will find a half-size CUBE waiting in their packet this November (up to the first 250) . Consider it your secret weapon against the grit, one more way we make sure you’re ready for the miles ahead.

And if you love it (we think you will), you can stock up:

• 25% off 2+ CUBEs or other SIMPLYFAST bike products over $19

• Use code GYGO25 at checkout

• Offer good through December 1, 2025, at event-gear.com

So register, line up, and ride knowing your chain is as ready as you are.