BorderLands Gravel Racers Get SIMPLYFAST’s CUBE: A Rider Perk That Goes the Distance

The borderlands are unforgiving on a bike. Dust, grit, and endless desert miles have a way of testing not just your legs, but your gear. Anyone who’s ridden gravel in Cochise County knows: a chain that squeaks, skips, or grinds will ruin your rhythm faster than a stiff headwind. That’s why we’re giving every registered BorderLands Gravel rider a little something to keep their drivetrain running smooth all day long ... a half-size SIMPLYFAST CUBE wax block.